Small Business

David vs. Goliath: How Small Businesses are Outmaneuvering Large Companies

Many small business owners often look wistfully at big companies who are in direct competition and they think that these conglomerates have an advantage in the marketplace. The sheer size of the sales force, support team and marketing budget can cause sleepless nights for the small business owner who is struggling to compete against these beasts.

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In-Flight Mobile Data Soon to be Available on Virgin Airlines [video]

As part of a $106 million upgrade, Richard Branson’s Virgin Airlines will offer in-flight mobile data access on its new Airbus A330. The first flight to receive the service will travel between London and New York.

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3 Steps to Increase Your Business – by Increasing Word-of-Mouth

In the days before social media and the Internet, it wasn’t as easy to listen in on your customers’ conversations about your company. Nor could you easily encourage people to spread the good word about your business through word-of-mouth. Check out these three steps to really take advantage of what’s available today…

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How to Take Your Ideas and Make Them Real – Book Review [video]

How many times have you had a great idea, thought ‘I really should do something with that’, but then nothing ever comes of it? Wouldn’t it be great if someone could just teach you, in a straight-forward way, how to bring your ideas to life? Now there is, check out this book review, and video of the author.

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10 Powerful Lessons From Apple: How To Make Your Customers Love You

Unless you are completely isolated from the world of business, you know that Apple has discovered the magic formula for creating exceptional value. Most people attribute that magic to the Apple products. Unfortunately, most people have it wrong. The magic of Apple is the experience.

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4 Things You Must Consider When Turning Your Hobby into a Business

Four-years ago I turned my glass-making hobby into a working, thriving business. The process wasn’t as simple as just putting a sign on the door, and I had my ups and downs, but I love what I’m doing now – and I’ve learned tons, about my work, myself and my business. There are four things that, if I had put some thought into them up-front, would have made life so much easier…

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“Return to Work” Bonuses Used to Lure New Mothers Back into Cubicles [video]

More and more women realise that working from home, whether starting their own business or otherwise, can be the best option following maternity leave. With the ability to balance family and work – on her own terms – being so attractive, companies feel threatened by the loss of many of their best people. If an effort to combat this show of independence, some companies are resorting to ‘return to work bonuses’ to lure women back to the cubicles.

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25 Traits Every Successful Entrepreneur Must Have

Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel you possess. This way, you can see how you stack up. Even if you don’t have all of these characteristics, don’t fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages.

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Small Business Marketing: Creating a Client Attraction Strategy

The fear that many entrepreneurs have of marketing being complicated or difficult stops them from attracting the clients they need to succeed, which is part of the reason that so many businesses fail. But when you think of marketing in terms of attracting clients, it seems much more utilitarian than scary. Right?

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Why Astronauts Feel Low, Olympians Go Cold At Gold & You Should Plan For Success

Creating a series of plans and alternate routes for the future can mentally free you up to enjoy the process of your success. It can also allow you take the wider view and see possibilities you would miss if you didn’t stop to look around every now and again.

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