Guy Kawasaki’s “The Macintosh Way” empowers the very essence of understanding the principles of evangelism and doing the “right thing the right way” in business. This book and his other book “Selling the Dream” should be required reading for startup companies. Values and principles in business are the key to success. Guy’s keen sense of humour and reference to examples of what did and didn’t work for the Apple Computer Corporation, while he worked there in the early 80′s, is a fascinating perspective.
Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a particularly fascinating insight but should be required reading for all CEO’s and directors of growing companies. It is an insightful collection of practical examples of what and what not to do in business.
“Information wants to be free, and I just freed some. I got the rights back for my first book, The Macintosh Way, and I’ve made it available for free here
. Hope that you find it useful.” – Guy Kawasaki
Have you got yours? Have you already read it? Let us know what you think by commenting below.
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